Client Process
1
Discovery Call
A quick 30-45 minute call to understand your brand and how I can best add value. We'll verbally agree on project scope, deliverables, timeframe, and budget.
2
Project Proposal (Packages & Process)
Using the information gathered from our discovery call, I will create a detailed PDF of a bespoke project proposal containing the packages, process, and timeline we discussed. This allows you to review the information at your convenience and share it with any team members or senior decision-makers before making your final decision.
3
Signed & Sealed
Once a package has been confirmed, I'll send across your invoice for your initial payment. On receiving payment confirmation, we'll then schedule and secure a time on my calendar and send across the contract, questionnaire, and deposit invoice for 50% of the agreed project fee.
4
Branding Questionnaire
To ensure we're aligned and set your brand up for long-term success, I'll provide a comprehensive Branding Questionnaire. We'll review and discuss it together during our scheduled ZOOM call, allowing me to tailor my approach to your unique business goals and objectives.
5
Client Strategy Call
Our call will be an in-depth exploration of your business, covering essential topics like your role, challenges, and goals. We'll also discuss your expectations, target audience, competitors, and industry landscape to ensure I have a thorough grasp of your needs and context.
Design Process
1) Onboarding
You'll receive an exclusive link to your client portal, which is a project management system and a hub for the entire project.
In the client portal, you'll be able to keep track of the timeline, see presentations, book calls, provide feedback and more.
This keeps the project organised with everything accessible in one place.
2) Strategy
We'll have a brand strategy call to dive into the heart of your business, target audience, competitors, and more.
From the findings and analysis, I'll create a strategy and creative direction presentation for two distinct design directions/moodboards that thoughtfully addresses your brief. Each direction will include comprehensive design elements, such as logo, color palettes, typography, and more, presented in a clear and cohesive manner.
3) Brand Design
Using the approved moodboard and strategy from the previous stage, I'll work on developing your visual identity.
This includes designing a responsive logo suite, creating illustrations or brand patterns, identifying complimentary font pairings, and developing a strategic color palette.
4) Design Presentation
Being presented with various design concepts can be overwhelming, so I've streamlined my approach to create the most powerful concepts that align with your brand.
I'll present this single concept in a brand presentation complete with mockups and other visual aids. You'll then provide feedback , and any necessary adjustments will be made.
5) Feedback & Touchpoints
Now that your branding has been approved, it's time to bring it to life! I'll start implementing your branding across all touchpoints that we've agreed upon as part of your package. The additional touchpoints (packaging) will be presented in a presentation via a ZOOM call, addressing your concerns, ensuring we perfect every detail before finalizing each deliverable.
6) Offboarding
Once you've given me the green light and signed off on the entire project, I'll send over the final invoice for the remaining project fee, while creating a Brand Guidelines Document.
This guide is your go-to for all things brand identity and assets, offering an in-depth understanding on everything pertaining to your brand.
Upon payment, I'll package up all design assets in a neatly organized, easy-to-use folder system to help you successfully launch and maintain your brand. Are you ready to bring your brand to life?
Timeline: 8-10WEEKS
Week 1 - 2
- DISCOVERY CALL : Let's start with a meaningful connection! Our journey together begins with an in-depth discovery process, where we'll explore your aspirations, objectives, and vision. This foundational step empowers us to craft a brand identity that authentically reflects your unique spirit and personality.
(To be Presented VIA Zoom)
Deliverables
- Brand Questionnaire
- Contract
- 50% Upfront payment Invoice
Week 3 - 4
- BRAND STRATEGY : We fuse strategic insight with cultural awareness to define your market position and uncover the heart of your brand. The result? A brand built for lasting impact, crafted with passion and creativity – because when we love what we do, amazing things happen!
Deliverables
- Competitive Landscape
- Audience Profiles
- Brand Positioning
- Mission Statement
Week 5
- MESSAGING : What's the sound of your brand's voice? We'll help you find a tone that's unmistakably yours – genuine, meaningful, and unforgettable. Our messaging expertise will craft a narrative that resonates deeply, sparks curiosity, and leaves a lasting impact.
Deliverables
- Tone of Voice
- Brand Headlines
- Brand Vocabulary
- Copy Rules
Week 5 & 6
- MOODBOARD : Let's bring your brand's visual story to life. We'll dive into the world of colors, textures, and atmospheres that embody your spirit. Discover your brand's unique aesthetic and find the perfect visual harmony that reflects your personality and values.
(To be Presented VIA Zoom)
Deliverables
- Round One: Two high-level brand concepts
- Round Two: Updated chosen direction based on client feedback
Week 7 & 8
- VISUAL IDENTITY : Let's bring your brand's visual story to life. We'll dive into the world of colors, textures, and atmospheres that embody your spirit. Discover your brand's unique aesthetic and find the perfect visual harmony that reflects your personality and values.
(To be Presented VIA Zoom)
Deliverables
- Logo Design
- Typography
- Color Palette
- Design system
- Graphic Elements
- Photography Style
Week 9
- BRAND GUIDELINES : Unlock the blueprint of your brand. We'll create a comprehensive brand playbook that distills your essence into clear, actionable guidelines. Easy to grasp and simple to share, this playbook ensures consistency and cohesion across all your touchpoints.
Deliverables
- Exported brand assets in print and digital formats
- Digital Brand Guidelines
BONUS: A ZOOM/VIDEO CALL might also be arranged to guide you on how to make use of the brand assets given to you so you can have a clearer understanding of what is delivered to you.
Q: Is this a consistent approach you take with all of your clients & projects?
- My standard process provides a solid foundation for delivering outstanding results. Nevertheless, I'm flexible and willing to adjust my approach as needed to accommodate additional requirements, varied workflows, or other project-specific factors.
