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Logo + Basic Usage Guide
My logo design package does exactly what it says on the tin. This package delivers a straightforward, effective logo design process. Here's how it works:
  1. Discovery and Briefing: We'll start with a discovery call, followed by a detailed brief and mood board from you.
  1. In-Depth Research: I'll conduct thorough brand research to gain a deeper understanding of your business.
  1. Style Direction Presentations: Based on my research, I'll present at least two distinct style directions. These will include example logos, color palettes, typography, and illustrations to guide the design process.
  1. Design Development: Once you've selected a style direction, I'll develop a minimum of one unique design concept that thoughtfully addresses your brief.
  1. Final Presentation: After refining and finalizing the design, I'll provide a comprehensive presentation outlining the design decisions and showcasing your new logo in context through industry-specific mockups.
This package includes:
  • Primary logo design
  • Secondary logo design(s) & Submarks
  • Usage guide 1-pager
  • Industry standard files & exports
Full Visual Identity + 1 Strategy Call
Your visual identity is more than just a logo - it's the face of your brand and what sets you apart from the competition. A well-crafted visual identity attracts your ideal audience and helps you stand out in a crowded market.
This package starts with an in-depth research and analysis phase, exploring your brand, market, and competition to uncover opportunities for growth.
With our visual identity package, you'll gain a clear vision for your brand and comprehensive guidelines for consistent branding such as:
  • Unique color palettes that leave a lasting impression
  • Cohesive typography pairings that enhance your brand's voice
This comprehensive guide will outline all the elements of your new visual identity and provide clear instructions on how to use them.
Experience the power of your brand in action through realistic mockups across social media, web, and print.
Perfect for businesses seeking clarity, definition, and effective marketing tools. Let's discuss how we can elevate your brand!"
This package includes:
  • Primary logo design
  • Secondary logo design(s) & Submarks
  • Collateral templates (business cards, letterheads, etc)
  • Website mockup
  • 1-Hour Strategy Call
  • 30-40 page brand guidelines (.pdf)
  • Industry standard files & exports
Brand Strategy & Full Brand Identity+
This comprehensive package provides a solid foundation for building a strong, cohesive brand presence. It ensures that every aspect of your brand effectively communicates your vision, making it the perfect way to launch your brand's journey with impact and efficiency. Elevate your brand with all the offerings of the Visual Identity Package, plus, enhanced mission statements/taglines, captivating brand patterns, and essential brand launch marketing collateral.
This package COULD include:
  • Brand identity (visual & verbal identity, personality, archetypes, etc.)
  • Refined mission statements and taglines
  • Custom brand patterns that captivate
  • Branded collaterals (e.g. apparel, business cards, advertising assets, etc.)
  • Brand naming
  • Packaging design
  • Brand animation
  • Social media templates
  • Company Profile/manual
  • Web Design & Development, etc.
Bespoke Design
If there is anything in the packages provided that you do not see or need, please let me know and we can discuss a Bespoke Package to meet your specific requirements.
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